Instagram Influencers – If you are a regular Instagram user, you must have come across a lot of popular and influential people advertising or stylishly campaigning brands or businesses. Influence is a tool when rightly utilize can do so much to your business than advertising and campaigns.
Instagram has over 700 million users, but Instagram’s business advertising power doesn’t exist in its amount of users or its unique media quality and editing tools. Its main marketing prowess is in its influential strength. Instagram Influencers without a single sense of doubt are the strongest and most popular of any social network.
Its numbers might not be as much as Facebook but Instagram has a little secret. Instagram is tightly packed and competitive; you follow people who you expect to follow you back. If you follow someone on Instagram whom you expect nothing in return from, most of the time, it means the person somehow influences your lifestyle.
Instagram is that social networking site filled with users following people they love, adore, respect, or wish to be like. Taking that knowledge into consideration, you could campaign and create awareness about your brand by using the perfect Instagram Influencer.
How to Find the Perfect Influencer For Your Brand
Instagram is the storehouse of influencers. Technically to become an influencer on any basis, you should have an achieved life outside social network platforms. Most top influencers are actors, accomplished sportsmen, musicians, comedians, presenters, speakers, and so on.
But you can’t go for this set of influencers unless you manage a large brand or business. Hence, you have to start small, you have to try out influencers that specialize in your business niche. Let’s take this step by step, shall we;
Basic Steps to Find the Perfect Instagram Influencer
Firstly, it is advisable to pick a verified Instagram account as an influencer. Picking an Instagram influencer requires picking someone’s Instagram trust enough to verify hence gaining people’s trust and respect.
You have to research for Influencers in your brand’s line. Check out what your specified influencer engages his/her followers about and how it can be related to your brand.
Narrow out influencers whose audiences can be potential customers of your product. For instance, if you are into Fashion, you will want an upcoming actor, musician, comedy skits presenter, or a model.
Do not just check the influencer’s followers list and numbers, solve the engagement question.
How well do followers view, comment, share, or like any content posted by the influencer? Study the type and level of engagement. Therefore deducing if the influencer’s audiences can become your potential customers.
Furthermore, being an influencer means you must have been established to an extent in real life. How well do people speak about the influencers you selected and what they say about them?
The perfect Instagram influencer is one whom people respect well enough to influence their life decisions. Hence must be one who is established and standard to a certain stage. One whom people trust and respect to follow in his/her footsteps.
In conclusion, you can use Influencer’s search tools like Snoopreport. What this does is to keep track of people’s activities on a specified Public Instagram account.
The whole idea of finding the perfect Instagram influencer is to find one whose charges are affordable. Hence, you don’t need to go for top Instagram influencers. You just need one who is verified and respected by Instagram well enough to influence people’s actions.
Cost and Budgeting
Instagram influencers tend to charge based on their caliber and the number of posts they would be doing on your brand or business. it also varies with the sector or niche of the brand and the Influencer.
Influencers with just a few thousand followers will charge you a little bit over $100. Although once the follower’s numbers start getting to hundreds of thousands, you should be ready to pay $200-$300. Also, niches that are connected to lifestyle, entertainment, and culture tend to have a very high pricing system.