Newness, a startup helped to establish by previous Twitch representatives, has brought $3.5 million up in a Sequoia-led seed round for its live-streaming stage focused on beauty makers and their fan networks. Despite the fact that the present makers are not without choices with regards to live streaming — Twitch, YouTube, TikTok, Instagram, and Facebook are altogether famous decisions — Newness is centered around building separated apparatuses and highlights that function admirably for the magnificence decoration market specifically.
This incorporates offering alternatives for both public and private streams, commitment instruments that reward positive commitments, control highlights, and the capacity for fans to acquire admittance to free beauty products by community participation.
In the new round, Jess Lee contributed for the benefit of Sequoia Capital. Different financial investors in Newness also include Cowboy Ventures (Aileen Lee), Upside Partnership (Kent Goldman), Dream Machine (previous TechCrunch supervisor Alexia Bonatsos), Index Ventures (Nina Achadjian), Twitch fellow benefactor Kevin Lin, previous Twitch executives Jonathan Shipman and John Sutton, Eventbrite organizers Kevin and Julia Hartz, Incredible Health prime supporter and CEO Iman Abuzeid, and other private supporters from Twitch.
The thought for Newness comes from CEO Jenny Qian, an early Twitch worker who held various parts at the game-streaming site throughout the long term, most as of late as the Senior Director of Business Strategy for Twitch’s video stage. She’s joined by CTO Youri Park, who additionally recently worked at Twitch, just as Blizzard and Facebook Gaming.