How To Promote Your Instagram Account- There are lots of social networks out there, but we all agree that Instagram is one of the most popular social networks in the world; a successful platform that has millions of active users. The question that runs through your mind whether you are an entrepreneur trying to grow your business or an individual trying to reach out and gain more followers, the question is how can I promote my Instagram account and gain more audience?
By joining this social network, you’ve open the door for your business to reach a lot of your target markets or market segments. Well, you can’t start posting multiple pictures and expect the public or the masses to start following. Apart from posting quality contents, you need to know how to promote your Instagram account. Below are a few ways you can promote your Instagram account;
Cross-promoting and Getting Your Audience On Social Media
If you’re using Instagram for your business it is also likely that you also have another social media profile for your business even though its one.
All you need to do at this moment is think you could cross-promote your Instagram account on the other social media network. The best to do a cross-promote is just a few days before you announce an ongoing Instagram-exclusive competition or giveaway, let your audience know how to reach your Instagram account and give it a follow.
Note that, you should tell your audience to stay updated because something ‘amazing’ is on the way.
Make Use Of Your Family and Friends
This is actually a smart way to promote your account if you’re just starting to build your presence on Instagram. Connecting with friends and family could encourage them to point others to your direction. Also, when they engage with you by liking and commenting, their followers may discover your account.
Take Advantage Of A Trend
Trends don’t last forever, it comes and goes but while they are popular, they can be used as a powerful tool for you. They could be as simple as using a new Instagram feature or could be as silly as doing the latest viral challenge.
Some of us don’t consider Instagram advertising due to some reasons. If you are the one, perhaps now is the time to do just that.
Instagram Advertising is a wonderful way to achieve success in promoting your account with guaranteed results. You can advertise on Instagram stories and in the Instagram newsfeed with either images or video or if you want to go all out, you can even do a combination of both.
Always Use #HASHTAGS!
Well yes, hashtags are a successful essential part of Instagram marketing if used right. Making use of them in each post, as well as in your stories will attract interested individuals and grow your following. Don’t overdo it; make sure to be balanced when using them. What I mean by not to overdo it, you don’t need to use 20 to 30 hashtags per post; the most important ones are okay and they’ll attract a higher quality audience in the end.
Note that; it’s best to avoid using gimmicky tags like #followme, #like4like, and #follow4follow. This approach could come off desperate; you know being desperate isn’t appealing. It can also take away your authority and repel the audience you want to attract.
So, there you have it. Now that you’ve known the strategies on how to promote your account, you can pick one or two you like and start promoting your account right away.