How to Sell on Amazon: Even if you already have an established online business, a great idea for a new product, or you just have the passion for marketing, here is how you can take that next step online with Amazon.
Before you start – How to Sell on Amazon
Choose a selling plan
You will be required to pay $0.99 every time you sell an item using the individual plan. While on the professional plan, $39.99 will be required as payment per month, no matter the amount of items you sell. Amazon also charges a referral transaction fee on each sale, for both plans, which is a percentage of the total transaction, and it varies depending on the product category. Visit the Amazon pricing page for a summary of selling fees.
Consider your selling strategy
In order to master how to sell on Amazon, you will need to also consider your selling/marketing strategy because that will be a vital part of your mission.
Resellers look for popular products and offer them for sale in the Amazon stores.
Brand owners create their own products or source out goods to offer for sale under a private label, to offer form of unique selection to online shoppers.
Lots of sellers actually practice both strategies. You can choose whichever strategy works for your goals and work on it.
Create an Amazon seller account
You can start selling using your already created customer account, or you can create a fresh Amazon account specifically for selling, using your business email. Note that; not all countries are eligible for this seller account.
Before you sign up, make sure you’re ready with the following:
- Your business email or your created Amazon customer account
- An Internationally chargeable credit card
- Government ID (identity verification protects sellers and customers)
- Detailed Tax information
- Your Phone number
- A bank account of your choice where Amazon can send your sales proceeds.
Amazon Terminology: Seller Central
Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.
You can use the Amazon Seller app to track sales, complete orders, search for products to sell, communicate with customers, capture and edit quality product pictures, and create listings—all with your phone.
Adding your products – How to Sell on Amazon
What can you sell on Amazon? This depends on the product, the category, and the brand of the product to be sold.
Some categories are open to all sellers, some require a Professional seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers.
Product listing details
In order to start selling a product on Amazon, you will have to create a product listing on the Seller Central (or via API). Product listing details includes:
- Product identifier, such as GTIN, UPC, ISBN, or EAN to indicate the specific item you want to sell.
- A product ID (SKU) you create in order to track your own inventory
- Offer details, including price, product condition, available quantity, and shipping options
- Product details like the; name, brand, category, description, and images of the item(s)
- Possible keywords or search terms to help buyers search and find your product.
In a case where another seller already offers the same product, you will just have to match an existing listing (which means some details will already be in place, like the product identifier). But if you are the first seller to offer a product, you will have to create a new listing.
Amazon Terminology: ASIN
An ASIN (Amazon Standard Identification Number) is automatically generated for every product that is offered for sale on Amazon, and it is different from a GTIN or SKU. More than one or two sellers may offer the same ASIN.
The product detail page
Your sale advert details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon.com, then you have definitely seen one. A Product detail page is where a customer finds all the relevant information about a particular item.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
- Title: 200 characters max, capitalize the first letter of every word
- Images: 500 x 500 or 1,000 x 1,000 pixels to increase listing quality
- Variations: Such as different colors, scents, or sizes
- Bullet points: Short, descriptive sentences highlighting key features and benefits
- Featured offer (“Buy Box”): The featured offer on a detail page. Customers can add to their cart or “Buy Now”
- Other offers: The same product sold by multiple sellers offering a different price, shipping options, etc.
- Description: Keywords improve the chances that people will find your listing.
Amazon Terminology: Featured Offer (“Buy Box”)
If more than one seller offers a product, they may compete for the Featured Offer (“Buy Box”), the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.
Attracting customers – How to Sell on Amazon
If you really want to master how to sell on Amazon and make quick profitable sales, then attracting the right customers should be a serious business for you. Once your products go live on the Amazon stores, there are a number of things you can do to attract customers. The Amazon Flywheel describes our method for driving growth.
Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.
Provide fast shipping (Customer experience)
Customers often shop products with the Amazon Prime badge, which you can get by using Fulfillment by Amazon (FBA) to ship products from one of our fulfillment centers.
Advertise your offers (Traffic)
Help improve visibility of individual products and boost brand awareness by advertising in search results and on product pages. Running a deal or a coupon is another way to promote your products.
Set competitive prices (Pricing)
Many customers shop for the best price. Seller Central tools like; automated re-pricing and bulk pricing for Amazon Business customers can help you stay competitive.
After your first sale – How to Sell on Amazon
The moment you’re selling on Amazon is the moment you can start growing. We have tools in place to help you take things to the next level and then some.
Get customer reviews
Customer product reviews benefit customers and sellers. Make sure you’re familiar with the right and wrong ways to get more product reviews and avoid policy violations.
Grow your business
Selling in Amazon stores enables you to build a worldwide company from your laptop. Advertising, promotions, and global selling are just a few ways to expand.
Amazon sets a high bar for sellers because they would always love to provide a seamless, trustworthy, delightful shopping experience for customers.
At this point, you should have know the key ingredients on how to sell on Amazon and remain and expert in the business of marketing.
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